#2 BiG Book of Business Investing Strategies and Gurus

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Looking for ‘experts’ who claim to have skills or to be successful in online or offline business – management, leadership, coaching, marketing, to build your own successful business or to invest in an existing business? Then check out BiG’s list of business ‘gurus’ and how they rate. Here too you’ll find my research of industry experts and some of their business hacks, tips, tricks and mistakes to avoid.

Lists of the ‘most influential’, ‘Top 10’ … business leaders and others in Australia, Worldwide … such as The Top 50 Leadership and Management Experts (mostly USA) can give you a summary of well recognised CEOs, managers and leaders. But beware of lists of successful people:

try never to be swayed by lists of this nature … I’m still working hard and won’t stop until I’m on the list I most want to occupy:

‘People Who Equipped Me For Success,’ and only you can write that list.’ 

The Strange Nature of Lists, Chris Brogan

You can avoid business disasters by knowing what ‘success‘ means to you and by being careful about whose advice or methods you choose to follow. Who’s your guru – is up to you. Here are some insights on 3 types of success from Steve Jobs  (video)

“Trust; Love and Loss; and Death”  Stanford Commencement Speech 2005  film-frame-play-icon

Guru Cops:

There are a lot of claims by business ‘experts’. These people and organisations will help you check them out:

Money Smart Australian Securities and Investment Commission (ASIC)

Scamwatch Australian Competition and Consumer Commission (ACCC) has  useful tips to avoid scams like:

The Checkout (ABC TV consumer affairs satirical show) has a list of resources for consumer complaints/organisations. If you have a bad consumer experience, you could always email your gripe or post a video there on F.U. Tube where you can post your own videos and complain about products!

Suspicious health, medical, scientific and other products

Australian Skeptics [Their]  ‘Mission: will advocate critical thinking and scientific reasoning. It will investigate and provide information on specific paranormal or pseudoscientific claims, and on methods for assessing such claims. It will play a key role in rational and intelligent public discourse on science and medicine, and serve as a hub for skeptical activities in Australia.

Their Aims:

  1. To publicly advocate for evidence-based and rational decision making and policy development by individuals, as well as government, statutory bodies, and other organisations.
  2. To investigate claims of pseudoscientific, paranormal and anomalous phenomena from a responsible, scientific point of view.
  3. To counter misleading and deceptive claims regarding science and medicine, and advocate for consumer rights in these areas.
  4. To serve as a hub for the media regarding dubious claims and to encourage the media to investigate and report on such claims responsibly.
  5. To support organisations and individuals who share and promote the goals of Australian Skeptics Inc.
  6. To stimulate rational inquiry and the quest for truth, wherever they lead.

At Guru Cops find others who can help you check out ‘experts’ such as: Choice: Financial Ombudsman Service (FOS), plus various industry bodies and regulators ADPIA; AFA; AIA; API.

In the table of business gurus the ‘About’ column simply quotes their marketing blurb – hence ‘They claim’ (we don’t endorse their claims).

I’ve  reviewed them (under our Traffic Light System) and rated them: red, yellow, green. Any information and feedback from you or others, may lead to a re rating to a different colour.  Feel free to send your feedback – or tell me how you’d rate them.

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  Rating About Strategies
Ben Angel   He claims: ‘I HELP YOU GET NEW CUSTOMERS, SO YOU CAN SHAPE THE WORLD WE LIVE IN… Discover the MOST advanced marketing strategies known to date. Presented by bestselling author and marketing authority Ben Angel. Through his groundbreaking online marketing courses & books, you’ll discover easy to understand and even easier to apply strategies for growing your business FAST! …  … more » Lifestyle; Marketing; Online marketing education; Personal branding
Basic Bananas   Podcast – Pick of the Bunch They claim: “If you are a business owner who is… Looking for cutting-edge, clever and effective ways to grow your business.. Keen to do things a bit differently A little bit nuts and extremely bananas… … then you are in the right place! At Basic Bananas our mission is to advance small business owners to … more » Marketing; Sales
Dale Beaumont
Company: Business Blueprint
  They claim: “Our mission is to continue to be Australia’s #1 Business Education Program. We do this by consistently offering our members more value than anyone else and ensuring our members have access to Australia’s largest library of systems, templates, and step-by-step training videos. The result – our members implement fast and get everything they need to succeed all in … more » Business Coach; Business investing; Education; Marketing
Dr Greg Chapman
Company: Empower Business Solutions
  They claim: ‘was created by Dr Greg Chapman in 2004 after returning from the US and UK where he lived and worked for eight years. He wanted an opportunity to pass on the international best practice business management expertise he had acquired throughout his 25 year career, to businesses who would otherwise have had no access to experience at this level. … more » Business Coach; Marketing; Small Business
Suzi Daphnis
Company: Her Business
  (previously The Australian Businesswomen’s Network) She claims: “Ever since I started my first business in the spare room of my apartment in 1994, I’ve been a big believer in the power of business to create freedom and to be a way to express our passion and make a difference and change the world. And for the past 20 years, that’s what … more » Business investing; Marketing; Networking; Personal Development; Women; Women and Business
Jack Delosa
Company: The Entourage Group
  Cons: The Entourage Scaleable “a complete con” and see Whirlpool. They claim: ‘Founded by entrepreneur, Jack Delosa in 2010, The Entourage was born out of a dissatisfaction with the education available to help entrepreneurs start and scale successful businesses. Today we are Australia’s largest and most effective educator of business owners, with a community of over 300,000. Our members’ personal and commercial outcomes … more » Business Coach; Education; Entrepreneur; Entrepreneurship Course; Online course; Online education
Marc Dussault   He claims: “I’ve worked with literally hundreds of businesses across every imaginable industry and I can tell you it’s easy to take a good business and make it great. What it takes is a shift in your mindset, you must believe it’s possible AND that you can do it. Once that is done, I can show you step-by-step how to increase … more » Business Coach; Business investing; Entrepreneur; Mentoring; Personal Development
John Dwyer
Company: The Institute of Wow
  They claim: “is renowned as one of Australia’s foremost business marketeers whose goal is to blow the lid off conventional marketing thinking. He is the founder and owner of The Institute of Wow, a marketing consultancy business which develops sales-stimulating ideas for businesses both small and large. John believes that all marketing should have a ‘wow factor’ and many of … more » Business Coach; Marketing; Mentoring
Mal Emery
Company: Millionaire Maker
  Numerous free ebook downloads. He claims: ‘As a Perth based entrepreneur, Mal Emery have won national recognition with his ‘Street Smart’ money making strategies, helping people in hundreds of different categories and industries to turn their businesses into money making machines. In Australia Mal Emery has been dubbed the “Million Maker” and the “Napoleon Hill” of the 21st Century for his … more » Blog; Business Coach; Business investing; Entrepreneur; Marketing
Kate Engler
Company: Meet the Press Masterclass
  She claims: “referred to by one of the senior journalists at BRW as the PR Anti-Christ because she has revolutionised the way publicity is harnessed by businesses, giving them access to thousands of dollars of free media exposure without using the traditional PR agency model. For many years Kate was a corporate high-flyer. She had a hugely successful career as … more » Marketing; Public relations; Publicity
European Women in Business (EWIB)
Company: European Women in Business
  They claim: ‘initiated by Janine Lum began as a collaborative effort between the European Chambers in Melbourne 2010 with an explicate women’s focus on business and personal development. This forum has now developed into monthly events and provides opportunities for women in business or those that just want to interact on a social basis. Our support for personal and professional development … more » Business investing; Entrepreneurs; Networking; Women
Flying Solo   They claim: ‘Since 2005, Flying Solo has been at the forefront of the soloism movement in Australia, and today has a community of over 100,000 with many more joining across our social networks. Now part of Pinstripe Media – with mastheads including Kochie’s Business Builders, Startup Daily, Small Business First and The Airport Economist – Flying Solo exists to support those … more » Micro Business Community; Networking; Small Business; Small business forums
Robert Gerrish   He claims: ‘If you’re thinking about starting a business or rejuvenating one you’re in, I’m here to assist. I’ve specialised in this area for nearly three decades, latterly as the founder of Flying Solo, an online community I sold in 2017. Today I’ve returned to where it all began, helping individuals transfer their skills into rewarding, fulfilling and enjoyable enterprises … Learning … more » Business Coach; Business investing
Adam Ginsberg
Company: Numerous
  Cons: Adam Ginsberg International Yelp; Complaints Board He claims: ‘Self-made multimillionaire entrepreneur Adam Ginsberg is the world’s #1 Go-To-Guy for making big money online and on eBay.’ … more » internet marketing; Marketing; Online marketing
Seth Godin   He claims: “Seth Godin is an Author, Entrepreneur and Most of All, A teacher Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your … more » Blog; Branding; Change; Entrepreneur; Leadership; Marketing
Susan Gunelius (USA)
Company: KeySplash Creative Inc
  They claim: “KeySplash Creative, Inc. … is a marketing communications company providing content, copy, and all forms of messaging for strategic brand development as well as coaching and consulting services. When you work with KeySplash Creative, your messaging and communications will be based on strategic brand development that leads to long-term, sustainable growth for your business. The key to make a … more » Blogging; Branding; Copywriting; Marketing; Online business
Women on Business (USA)
Company: Women on Business
  They claim: ‘Established in 2007, Women on Business, is an award-winning online destination for the news and information women need to be successful in the business world from today’s thought leaders. Business women can be a powerful network online. The goal of Women on Business is to see that power grow and to broaden the online discussion between today’s male and … more » Business; Marketing; Networking; Women
Darren Herft
Company: Guverra Amma
  Cons: Guvera CFO was concerned when he joined the business, but trusted its CEO to raise more finance; Top 5 Reasons Why Promising Startups Fail; Former Guvera CEO Darren Herft reveals plans to launch Dragonfly Music as he is grilled in court over company’s collapse; Guvera’s CFO in the dark on fundraising, creditors, court told; Guvera facing possible class action by Bannister Law to reclaim … more » Business investing; Equity financing
Ronnie Kagan   He claims: “Internationally recognized as a highly successful businessman, Ronnie Kagan is globally recognized as THE BUSINESS GURU. During his 30 years of business he has gained a broad foundation upon which his huge success is based; from Co-Founder and World Wide Vice President of a Gold Company employing over 5,000 people, to part ownership in an International Franchise organization … more » Business Coach; Business investing
John C Maxwell (USA)   They claim: You want to live a life that matters. You’re ready to go the journey, but every new adventure needs a trustworthy guide. Everybody needs a friend to go with them and a mentor to show the way. Let’s go the journey together.The John Maxwell Company compels corporate leaders and consumers to inspire, challenge, and equip organizations to live out … more » Leadership; Personal Development
Brett McFall
Company: The Uncommon View
  Cons: Brett Mcfall Courses Are Bullshits, Worthless and Totally a Waste of Time!B Pissed Consumer; Is Brett McFall the Real Deal Warrior Forum. Pro/Con:  Brett MCFall Australia Review Persuasian Pursuit. He claims: “A failed high school English student, Brett McFall eventually became a direct response advertising copywriter. “Brett McFall is a world-class copywriter in my book. He writes some of the hottest copy I’ve ever seen. If … more » Business Coach; Copywriting; Marketing
Dave Rogers   He claims: ‘is a bestselling author, certified coach, and business consultant whose philanthropic techniques have seen him become a leading voice in the fields of conscious entrepreneurship, heart centric leadership, and personal development. The breath of education services has led to engagements in in Malaysia, Australia, Thailand, the USA, and India, as well as leading leadership workshops and professional development … more » Business Coach; Entrepreneur; Leadership; NLP; Personal Development; Speaker
Darren Rowse
Company: ProBlogger
  He claims: “ProBlogger.com [is] – a Blog that helps bloggers to add income streams to their blogs. D Rowse 162My name is Darren Rowse and I’m a full time Blogger making a living from this new and dynamic medium from blogs like Digital Photography School. I’m also an author and speaker… but more of that shortly. From Hobby to Profession … more » Blogging; Online business
Gideon Shalwick (USA)   He claims: ‘I’m a bit of a serial entrepreneur and have been creating businesses in the online video space since 2006. Currently, my main focus in on Veeroll, a SAAS business that automates the production of video ads on Facebook, Instagram and YouTube. But I am also busy writing my next book – a new philosophy for starting powerful global … more » Blogging; Marketing; Online business; Online marketing
Yaro Starak
Company: Entrepreneurs Journey
  He claims: ‘I’m the founder and writer of Entrepreneurs-Journey.com. This blog is for my fellow entrepreneurs, especially if you are interested in following the online business model I have leveraged to make over a million dollars … That business model is: Start A Blog Grow An Email Newsletter Sell Your Own Digital Products In previous years as an entrepreneur I have … more » Blogging; Entrepreneur; Marketing; Online business; Online marketing
Brad Sugars (USA – formerly Australia)
Company: ActionCoach
  Cons: Brad Sugars – ActionCoach – Action International – Las Vegas Nevada RipoffReport; Brad Sugars company to be wound up owing $1 million to creditors Courier Mail;  The Return of Brad Sugars SMH They claim: ‘[he] started the ActionCOACH brand (formerly known as Action International) when he was in his early twenties. Today the company is internationally recognized as the leading global business coaching firm … more » Business Coach; Business investing; Entrepreneur; Franchising
Bret Thomson   He claims: ‘is one of Australia’s highest paid in-demand copywriter/marketing & conversion strategists, best selling author, speaker, coach and mentor to thousands. Bret has been the secret weapon behind some of the largest (and most profitable) direct response marketing campaigns in Australia. His wickedly effective ability to nail the BIG IDEA is admired and respected by even the most seasoned … more » Copywriting; Marketing; Online; Speaker
Pete Williams
Company: Preneur Group
  He claims: ‘is an entrepreneur, author, and marketer from Melbourne, Australia. FORBES recently said Pete Williams is “One entrepreneur today that every marketer should be modeling”, whilst INC describes him as “a savvy marketing strategist”. …and before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version … more » Entrepreneur; Marketing
Judeth Wilson
Company: Upfront Communications
  She claims: ‘The World’s Most Highly Sought After Business Growth Mentor For Trainers. Judeth brings her interactive, high energy dynamic training style into everything she does. She is the founder and lead trainer at Upfront Communications a corporate training company providing a range of soft skills training. Upfront Communications has the largest network of trainers across Australia. Judeth also runs … more » Business Coach; Communications; Speaker; Training
Woman    They claim: ‘features inspiring people, stories, ideas, jobs and events that inspire women to chase their dreams in business, career and in life. We’re all about getting women meeting, moving and making things happen. What you’ll find: Stories of a new breed of inspiring women making their own paths A curated calendar of events covering business, social, sports & recreation, … more » Entrepreneur; Marketing; Networking; Women