Is it doing your head, juggling life, let alone investing questions, choices and making decisions?
But confusion, overwhelm and fear can be paralyzing. No surprise that branding and marketing 101 is:
- Connect a brand, product or service with a consumer (pleasure/pain – emotions sell rather than logic).
- Match its benefits with what the consumer wants (lucky for them if they also need it!) and
- BINGO – the consumer buys, a ‘no – brainer’. No need to even ask a question, you have the answer – decision made.
Big brands and franchises know this well. You know that the brand has before, or will, take away some fear or stress (relief), make you feel good (happy, confident, or socially accepted). A celebrity, or someone just like you – likes it! So you go to your favourite branded coffee shop, buy your favourite recognised product. But you’re devastated if it’s taken from you – you can’t buy it anymore, where you got it moves or closes, or a system or formula is changed.
The problem is, most of our waking time (even as you’re trying to sleep) is spent having to ask and answer questions and make decisions. Will you get out of bed – or not? What’s the weather going to be? What do you have to do today– will you? And on it goes …
Maybe your questions, answers and decisions you’re are:
- small (micro) day to day ones, or larger (macro) – big picture ones
- simple – complex
- conscious – subconscious
- anticipated – unanticipated
- involve logic, prioritising, emotions and communication
- automatic – so life is simple, easy and more manageable
Deciding on a financial investment can be complicated too. Particularly as it involves complex and emotional issues – lots of questions: Why? What? How? Who? When? Risk, reward, diversification, strategy …
But don’t get overloaded with information and overwhelmed by emotions, risking being distracted and giving up.
Make a start by chunking and breaking down your questions.
As you’re making money and investing choices, these 3 simple steps will help:
- Get Ready – Do you know what your money or investing target is?
- Aim – Are you directing your energy to that target?
- Fire – Are you doing what you need to do to hit the target? And have you hit your target, or not? If not, why not?
There’s so much great information readily available. So many experts and people with experience who are more than willing to help and share their information.
Best investment Gurus sets out many of the people, strategies, tips and tools that can help you with your investing conundrums and confusions.
Areas you might find useful are BiG’s Analysts and Commentators and the Strategies and Topics areas in Wealth, Business, Property, Shares and Investing in You.