Bernard Salt


They say: “is widely regarded as one of Australia’s leading social commentators by business, the media and the broader community.

He is a high-profile Melbourne-based Partner with the global advisory firm KPMG where he founded the specialist advisory business, KPMG Demographics.

Bernard writes two weekly columns for The Australian newspaper that deal with social, generational and broader demographic matters.

He is an adjunct professor at Curtin University Business School and he holds a Master of Arts degree from Monash University.

Bernard Salt is one of the most in-demand speakers on the Australian corporate speaking circuit and has been so for more than a decade. He is perhaps best known to the wider community for his penchant for identifying and tagging new tribes and social behaviours such as ‘the seachange shift’, ‘the man drought’, ‘pumcins’ and ‘the goats cheese curtain’.

Bernard has popularised demographics through his books, columns and media appearances for 25 years. His body of work is encapsulated in five popular best-selling books beginning with The Big Shift published in 2001 through to his most recent work Decent Obsessions published in 2013. A new book More Decent Obsessions will be released later in 2014.”