Cheeses ChoicesCheeses one choice

How do you approach what you want in life, where do you look – and what do you do when things change? The timeless book “Who Moved My Cheese?” is simple yet profound and its insights may help you as you contemplate investing your time, energy and money/resources.

In a Paris market savouring this amazing  array of cheeses and  smells (especially the large piece of buffalo cheese offered by Julie – the shop keeper!) – memories of Dr Johnson’s book (published  decades ago/over 24 million copies sold. A friend, under stress at work, was just given a copy) came flooding back.

The simple and the complex: It traces, through metaphor, the adventures of four characters (human traits), their search for cheese (what you want in life), and life in a maze (where you look for what you want – work, family and community). Sniffsniffs out change early, Scurry – scurries into action, Hemdenies and resists change fearing the worst, and Haw learns to adapt in time – with hope and the vision of a better life coming from change.

Has someone moved or changed your cheese – or does it smell – is it time you changed it?

  • Do you feel like someone, or something, is in control of your life?
  • Have you felt change, subtle or not, for you or those around you?
  • Is something different, or about to change, in your investing environment (by choice or not) or, do you feel something isn’t quite right?
  • Are you happy with, or confident in, the success of a suggested investment, or portfolio you have (it’s risk, returns or diversification)?
  • Do you feel overwhelmed or stuck, trying to make an investment decision – What’s your next step?
  • Are you wondering – Should you talk to your partner about your ideas? Should you go to a financial planner or other adviser?
  • Are you trying to decide – Should you buy, or sell, that  coaching programme, subscription, business, those shares, or that property?
  • Have you become complacent and not managing or maintaining your current investments?
  • Are you working so hard that you and your relationships are suffering?

As the story also goes,  even though you may face serious and important issues at work and home (it’s all relative!)  – if  you don’t take yourself (or others) too seriously – and can anticipate, move with and adapt to change, and look for its opportunities – you can get great results.

Sharing the experiences and favourite cheeses of others – finding your best investment cheeses (or other food if cheese isn’t your thing!), is fun and can lead you to success and happiness.

Welcome to the investing maze of cheese lovers. Enjoy sharing it, and the wealth within it, and you!


There are so many theories and approaches to dealing with change. Another great approach we have found to planning, goals and change is that of:

Dr Darryl Cross Life is a Zig Zag – Do you know what % of time the Apollo spacecraft was on direct course during its journey to the moon!!?