BiG Tips: Expanding, branding and increasing your business customer base are all part of a successful business, whether big or small. But there are lots of ways to market after all your hard work of creating and setting up your business. As well as all the tips and ideas you’ll find throughout BiG, such as from the Business Gurus we’ve found (best to focus on the green and yellow rated ones), here are some from a useful Federal government site.
There are many definitions of marketing. Broadly, it involves activities that help to build your brand and business. It’s about identifying and understanding your customers, and developing products and services that meet their needs. Marketing requires careful planning and research – but investing time and money now will pay off in the long term. Marketing is more than just advertising and logos, it can be across many areas of your business, including: how your customers are greeted on the phone, your customer service procedures, what your staff wear, your email signatureBusiness.gov.au